Welcome to my Portfolio!

Hey there!

I'm Jeremy, a dedicated Performance Marketer. I thrive on lead generation and customer acquisition, helping to scale companies to 7 and 8 figure growth through omni-channel marketing on social media platforms such as Facebook, YouTube, and Google.

I've had the opportunity to work on exciting projects, collaborating with diverse teams to deliver outstanding results. Outside of work, you'll often find me at the gym, immersing myself in the wonders of nature, or dedicating my time to volunteering at StraysNoMore, a local dog shelter.

I firmly believe that life is a continuous learning journey, and maintaining an open-minded approach enables me to innovate and improve. This mindset drives my commitment to continuous growth, adaptation, and the delivery of exceptional work.

Let's discuss how I can help you and your company achieve your goals.

Looking forward to collaborating and making a positive impact together!

A walkthrough of my experience

At 17, I delved into the world of digital marketing, launching my first online apparel business and exploring dropshipping. It was a pivotal moment when I experienced initial success with an online protein bottle shop, and decided to learn more by joining marketing-related roles

While I was carrying out my internship at PwC Singapore, I was presented with the opportunity to begin my first contract job as a marketing executive at Yu Tang Zhi Jia (House of Fish Soup), where I drove brand awareness through strategic Influencer Marketing campaigns on Instagram. Additionally, I implemented paid advertising strategies on Facebook and Instagram, leveraging brand awareness and re-targeting campaigns to boost foot traffic, managing 4 figures in monthly advertising spend. I also played a key role in creating compelling organic social media content.

Transitioning to Apex Trading as a freelance marketing consultant, I took charge of 5 figures in monthly advertising spend across Facebook, Instagram, and YouTube. Through my efforts, we achieved remarkable online sales exceeding $20M. This success led to an opportunity to manage three brands, with the Managing Director establishing new subsidiaries specifically catering to online leads.

Transitioning to Apex Trading, I took charge of 5 figures in monthly advertising spend across Facebook, Instagram, and YouTube. Through my efforts, we achieved remarkable online sales exceeding $20M. This success led to an opportunity to manage three brands, with the Managing Director establishing new subsidiaries specifically catering to online leads.

Ascend Digital
LeapVista
Salesable

Joining Ascend Digital, I contributed my expertise across multiple subsidiaries: Ascend Marketing Agency, LeapVista, and Salesable.

Here, I led the creation and launch of a flagship SaaS product, crafted marketing strategies for diverse clients ranging from Course Creators, eCommerce stores, Brick and Mortar businesses, to SaaS companies on Facebook and YouTube, working with a team of 2 media buyers, managing 7 figures in advertising spend. Notably, I played an integral role in building two marketing departments from the ground up, collaborating closely with the CMO.

Ascend Digital
LeapVista
Salesable

Joining Ascend Digital, I contributed my expertise across multiple subsidiaries: Ascend Marketing Agency, LeapVista, and Salesable.

Here, I led the creation and launch of a flagship SaaS product, crafted marketing strategies for diverse clients ranging from Course Creators, eCommerce stores, Brick and Mortar businesses, to SaaS companies on Facebook and YouTube, working with a team of 2 media buyers, managing 7 figures in advertising spend. Notably, I played an integral role in building two marketing departments from the ground up, collaborating closely with the CMO.

Later, at AdLeg, I focused on marketing for Info-Product Businesses and SaaS companies on Google and YouTube, managing 7 figures in advertising spend. My responsibilities included managing direct-sale, VSL (Video Sales Letter), and webinar funnels, utilizing data-driven strategies to drive sales and optimize performance.

Later, at AdLeg, I focused on marketing for Info-Product Businesses and SaaS companies on Google and YouTube, managing 7 figures in advertising spend. My responsibilities included managing direct-sale, VSL (Video Sales Letter), and webinar funnels, utilizing data-driven strategies to drive sales and optimize performance.

How I Drive Results for Your Organization

Besides Media Buying, I've also developed strong proficiencies in Copywriting, Funnel Building, Conversion Rate Optimisation, and Email/CRM Automations. This diverse skill set empowers me to explore innovative approaches for crafting optimisation strategies.

My expertise is in identifying and optimising bottlenecks both within and beyond the ad manager, enabling me to optimise across the entire marketing funnel and throughout the customer's journey.

Having successfully built multiple 7 and 8 figure funnels, helped launch a SaaS product, and scaled various companies across vastly different industries to 7 and 8 figures, I possess the ability to effectively and ethically acquire customers for your business.

Some of myTop Case Studies

All client's names are censored in accordance with NDAs, results shown is using a Data Analytics software, Hyros.

Niche: Real Estate

Nature of Business: Real Estate Coaching, selling a high ticket coaching programme.

Funnel Type: Live Webinar Funnel

Platforms Utilised: Facebook Ads and Google Ads 

The client was struggling to lower cost per lead to fill up their webinar, and having a tough time converting webinar attendees to high ticket sales.

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Challenges

• High cost per lead

• Wants to improve sales conversion rate for Live Webinars

• Wants to sustain high ad costs

Results

• 3.81x ROAS on Facebook, 3.47x ROAS on Google

• $15M Revenue on Facebook over 2 years

• $489K Revenue on Google over 1 year 3 months

• Additional $11M in Revenue are mostly untracked sales from affiliates

• Ability to sustain high cost per lead

• Closing rates for high ticket programme significantly increased 

Niche: Health & Medical 

Nature of Business: Health Diagnosis and Remedy, selling a low ticket take-home diagnosis test, consultation, and a high ticket remedy programme.

Funnel Type: Standard VSL Funnel

Platforms Utilised: Facebook Ads, YouTube and Google Ads 

The client is a doctor who already has a sizeable amount of organic reach, but is struggling with expansion because his content and audience is particularly based on a specific disorder - hypothyroidism and hyperthyroidism. Since his services can be used to diagnose many more autoimmune disorders, the client decided on testing his offer against cold traffic for market expansion.

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Challenges

• First time running an offer with cold traffic

• Couldn't expand organically to penetrate different markets fast enough

Results

• 2.36x ROAS on Facebook, 3.55x ROAS on YouTube and Google

• $3.1M Revenue on Facebook over 1 year

• $823K Revenue on YouTube and Google over 8 months

Niche: Financial Market (Stocks)

Nature of Business: Financial Market Info-products, selling a high ticket course and coaching programme. 

Funnel Type: VSL Call Funnel

Platforms Utilised: YouTube and Google Ads 

The client couldn't scale past $1k/day as ROAS would either breakeven or result in a loss.

As a result, their salesperson were struggling with getting enough calls.

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Challenges

• Can't scale past $1k/day

• Couldn't expand out of UK

• Calendar only 30% full, salesperson struggling with lack of call volume

Results

• 2.12x ROAS

• 3.1M Revenue on YouTube and Google over 1 year 6 months 

• Expanded to 7 countries

• Calendar 90% - 100% full on average, at a minimum of 70% full

• Acquired by a private equity firm for 8 figures

Niche: Real Estate 

Nature of Business: Real Estate Buyer's Advocate Licensing, selling low ticket courses and a high ticket accelerator program

Funnel Type: VSL Call Funnel

Platforms Utilised: Facebook Ads

The client was mainly getting sales from SEO and affiliates, and faces unpredictability in leads and sales. 

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Challenges

• Business is dependant on SEO

• Unpredictable flow of leads and sales

• Previously affected by a drop in SEO ranking

Results

• 2x ROAS

• $1.8M Revenue on Facebook over 1 year 4 months

• Does not have to depend on a single traffic source

• Able to revive dead leads through retargeting campaigns

Niche: Financial Market (Forex)

Nature of Business: Financial Market Info-product, selling low ticket products and a high ticket coaching programme. 

Funnel Type: VSL Call Funnel

Platforms Utilised: YouTube and Google Ads 

Prior to introducing low ticket products, the client was selling high ticket through a VSL call funnel, where they faced an inconsistency in call quality, and unsure of how to deal with increasing ad costs. 

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Challenges

• Inconsistency in call quality

• Unsure of how to combat increasing ad costs

Results

• 2.42x ROAS

• $1.8M Revenue on YouTube and Google over 1 year 6 months

• Introduced a direct sale funnel to promote the low ticket products, generating calls on the backend

• Increased call quality

Niche: Affiliate Marketing

Nature of Business: Affiliate Marketing Info-products, selling low ticket products and a high ticket mentorship.

Funnel Type: VSL Call Funnel

Platforms Utilised: YouTube and Google Ads 

Prior to introducing low ticket, the client is selling a high ticket affiliate marketing mentorship through a VSL Call Funnel. 

The client was struggling to decrease cost per call at $500, high cost per lead at >$30, and filtering of unqualified calls. 

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Challenges

• High cost per call

• High cost per lead

• Lots of unqualified calls coming through

Results

• 1.57x ROAS

• $1.6M Revenue on YouTube and Google over 11 months

• Introduced low ticket product for leads not hitting the minimum criteria

• Majority of leads that booked a call are high-intent prospects

• Increased tolerance for high ad costs as we cushion costs on the frontend while profiting off the backend

Niche: Financial Market (Futures & Options)

Nature of Business: Financial Market SaaS and Info-products, selling Charting Solutions to Advanced Futures & Options Traders

Funnel Type: Standard VSL Funnel

Platforms Utilised: YouTube Ads

The client struggled with sustaining a high cost per lead, and conversion rates were low on the frontend. 

They had multiple products, but were not leveraging it as a way for cross promotion. 

Note: Please ignore cost per call. It's not part of the conversion goal but tracked for more data. 

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Challenges

• Successful in FB ads but trouble expanding onto YouTube ads

• Conversion rates were low on the frontend

• Not leveraging other products as a way for cross promotion.

Results

• 3.87x ROAS

• $1.4M Revenue on YouTube over 1 year 2 months

• Leveraged info-products to increase CLTV and AOV contribution while reducing CAC, ultimately increasing SaaS sales while cushioning ad costs

• Optimised CRM, email automations to recover abandoned cart sales

Niche: Financial Market (Forex & Stocks)

Nature of Business: Financial Market Info-products, selling low, mid and high ticket courses

Funnel Type: Standard Direct Sale Funnel 

Platforms Utilised: Facebook Ads

The client has an unproven offer and funnel which they want to test, launching with low and mid ticket products before introducing high ticket products. 

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Challenges

• Unproven offer and funnel

• Initially started with low and mid ticket products as high ticket product isn't ready yet

Results

• 3.14x ROAS

• $346K Revenue on Facebook over 1 year 1 month

• Low and mid ticket worked well to cushion high cost per lead as we introduced high ticket into the funnel and backend to increase revenue 

Some clients and companies I've worked with

Ascend Digital
CarTimes Group
Auto Passion Pte Ltd
Vince Group SG
ERA
Propnex
IPP Financial Advisors
Apex Trading Pte Ltd
AdLeg
Yu Tang Zhi Jia (House of Fish Soup)
LeapVista
Salesable
WBTrading
Your Title
Dr. Will Cole
KristaMashore
UnstoppableSelfConfidence
The iQuadrant
Vincero Investment Academy
Eric Feng
Unger Academy
AdamCherrington
Ministry Of Freedom
Anthony Trucks

Niche: Social Media

The client is selling a high ticket social media marketing coaching programme using a VSL Call Funnel. 

This offer did well organically prior to launching paid ads, so this is just a supplement to his already winning organic funnel. 

The challenge was that we weren't allowed to change anything on the funnel as the client wanted to optimise the funnel themselves. 

Other than that, they aren't able to scale as they couldn't take on new students as quickly as they'd like. 

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Challenges

• Unable to make changes to the funnel

Results

• 3.39x ROAS

• $598k Revenue in 1 year 2 months

Niche: Financial Market (Forex)

Nature of Business: Financial Market SaaS, selling high ticket automated trading bots

Funnel Type: Standard Funnel with 3-Day Mini Course as a Lead Magnet

Platforms Utilised: YouTube Ads, Google Ads

The client is selling the automated trading bot after completion of the 3-day mini course.

This was an unproven offer and funnel. 

The challenge was to even make a sale through the mini course as conversion rates were low, and they were only able to breakeven, or result in a loss. 

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Challenges

• Struggle to convert leads to sales through the mini course

• Unproven product and funnel as it's new

Results

• 3.34x ROAS

• $125K Revenue over 6 months

• Implemented bi-weekly webinar through the backend, using the 3-day mini course to generate leads while converting them on the backend

• Further introduced low ticket products to increase AOV and cushion ad costs. 

Industry: Biz Op - Notary

The client is selling an affiliate marketing mentorship through a VSL Funnel leading to a call booking, ultimately selling the mentorship on the call. 

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Challenges

• Can't scale past $1k/day

• Couldn't expand out of UK

• Calendar only 30% full 

Results

• Scaled to $5k/day 

• Expanded to 7 countries

• Calendar 90% - 100% full on average, at a minimum of 70% full

• Acquired by a private equity firm for 8 figures

Industry: Education - SuperFastCPA

The client is selling an affiliate marketing mentorship through a VSL Funnel leading to a call booking, ultimately selling the mentorship on the call. 

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Challenges

• Can't scale past $1k/day

• Couldn't expand out of UK

• Calendar only 30% full 

Results

• Scaled to $5k/day 

• Expanded to 7 countries

• Calendar 90% - 100% full on average, at a minimum of 70% full

• Acquired by a private equity firm for 8 figures

Industry: Biz Op - UpTransform

The client is selling an affiliate marketing mentorship through a VSL Funnel leading to a call booking, ultimately selling the mentorship on the call. 

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Challenges

• Can't scale past $1k/day

• Couldn't expand out of UK

• Calendar only 30% full 

Results

• Scaled to $5k/day 

• Expanded to 7 countries

• Calendar 90% - 100% full on average, at a minimum of 70% full

• Acquired by a private equity firm for 8 figures

Industry: Biz Op - JonoArmstrong

The client is selling an affiliate marketing mentorship through a VSL Funnel leading to a call booking, ultimately selling the mentorship on the call. 

Click on the image to magnify

Challenges

• Can't scale past $1k/day

• Couldn't expand out of UK

• Calendar only 30% full 

Results

• Scaled to $5k/day 

• Expanded to 7 countries

• Calendar 90% - 100% full on average, at a minimum of 70% full

• Acquired by a private equity firm for 8 figures

Industry: Golf - DeanChitren

The client is selling an affiliate marketing mentorship through a VSL Funnel leading to a call booking, ultimately selling the mentorship on the call. 

Click on the image to magnify

Challenges

• Can't scale past $1k/day

• Couldn't expand out of UK

• Calendar only 30% full 

Results

• Scaled to $5k/day 

• Expanded to 7 countries

• Calendar 90% - 100% full on average, at a minimum of 70% full

• Acquired by a private equity firm for 8 figures

Thanks for stopping by!

If you have any questions or would like further information, please don't hesitate to reach out.

I look forward to hearing from you!

You can contact me at:jeremy.wxt@gmail.com

520%

Return on investment (ROI)

3x

Improvement in user engagement

40%

Reduction in customer churn

Brandname's no code changelog lets our customers know what’s new without interrupting them and lets us see how people feel about our new features in real-time.

Ben Willis
Sr. Marketing Manager

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